Digital Acceleration for A Better Tomorrow

As organisations around the world start to get back on track after months of lockdown, a great many are focused on getting back to business. Then there are some companies that are taking a long hard look at ways to capitalise on the many transformative changes that were forced on them by COVID-19.

(Stats link: https://www.isb.edu/en/research-thought-leadership/research-centres-institutes/centre-for-learning-and-management-practice/management-rethink/covid-19–a-boon-for-the-digital-economy-.html)

The digital part isn’t new, but the pace of adoption is. This is, of course, in line with the speed with which the pandemic disrupted the global economy. While the great recession happened gradually over a period of 18 months, Covid-19 brought businesses to a grinding halt within just three. Those who couldn’t adapt were simply swept away by the crisis with almost no warning at all.

Those that survived made digital transformation the cornerstone of how to conduct business. If there has ever been a more compelling event for companies across the world to go digital, this is it! Think about how, within a relatively short period of time, things like eCommerce, remote working and virtual conferences have become the new normal.

Boon or Bane?

When done right, digital acceleration prepares a company to become a lot more agile and adapt to many unforeseen challenges and unexpected opportunities. Businesses are able to spot changes in customer behaviour and their expectations and meet those changes promptly and proactively. They can connect with and support remote teams on digital platforms, to enable employees to serve their customers well even during the worst of crisis.

Towards Agility & Adaptability

A step in the right direction.

During times of severe crisis, customers look for certainty and shower their loyalty on brands that can meet their expectations consistently. Businesses that have succeeded have done so by integrating different customer touchpoints. Integrating customer response has emerged as the foremost priority in crisis response. Digital integration also allows businesses to pull all existing customer data together to pinpoint a single source of truth. Many brands have done so by integrating their CRMs with core operational systems to successfully deliver a seamless experience, winning customer loyalty and improving their bottom line, all at the same time.

Digital acceleration can ensure a faster recovery

For progressive companies, the disruption brought about by the pandemic seems to come as a blessing in disguise, letting them stress-test their operations and infrastructure. Loopholes in the existing operations and value chain were uncovered and plugged. For agile and digitally responsive companies, these insights have helped guide their long-term digital investments decisions and have accelerated their digital journeys.

Start your digital transformation, today!

Looking for a way to expose your business to the world of digital? Or simply finding a way to expedite your digital transformation? No matter at which stage your business is, find the right solution for your business with the help of our experts. Schedule a call now.