Mobile Data Offload (MDO)

Customer Profile

Telecom service providers have demonstrated a forward-thinking approach by acknowledging the pivotal role of Wi-Fi in mitigating congestion within their cellular networks. As the demand for continuous connectivity continues to skyrocket, there is a significant surge in the average monthly mobile data usage per smartphone globally. This substantial increase underscores the pressing need for innovative solutions to accommodate this burgeoning demand. In response to this demand, TSPs are at the forefront of leveraging mobile data offloading, a strategic solution that intelligently redistributes data traffic. This dynamic approach not only alleviates congestion on cellular networks but also optimizes spectrum usage, resulting in a more reliable and faster data connection. Mobile data offloading serves as a space and power-efficient strategy, providing relief to network strain without necessitating extensive infrastructure upgrades, thereby enhancing overall network efficiency.

• Vertical: Telecommunications
• Location: Worldwide
• Type: Telecom Service Providers (TSPs) seeking innovative solutions.

Challenge

Facing a looming surge in global average monthly mobile data usage, predicted to reach 56 GB per smartphone by the end of 2023, up from the current 21 GB, poses a significant challenge. Telecom providers must adeptly manage this surge, striking a balance between maximizing the use of licensed spectrum and elevating customer satisfaction. This entails optimizing resource allocation, mitigating network congestion, and formulating strategies to guarantee a smooth and dependable data experience for customers.

Results

In MDO zones, a remarkable 65% of overall traffic successfully transitioned to Wi-Fi, alleviating the burden on licensed spectrum and substantially enhancing network efficiency. The strategic offloading not only improved service quality for end-users but also translated into significant cost savings for telecom providers. Notably, the deployment costs of Wi-Fi were considerably lower than traditional 4G base station expenses, fostering cost-effectiveness and contributing to overall revenue growth for operators. The daily service reach extended to an impressive 5-6 million unique mobile users in India, showcasing a significant impact of decongested cellular networks on accelerated user data consumption and revenue expansion.